The 3 b’s to win over your News Director.
A producer recently Tweeted me asking for an article on how to build a relationship with News Directors. Frankly, I could write a book on that subject! But there are some basics easily put into a...
View ArticleAh-ha! What Meteorologists Can Learn From Story tellers.
It is no secret that meteorologists are often the number one reason viewers tune in for newscasts. Still the weather section of rundowns is not always getting the numbers it used to. There are...
View ArticleYour Weathercast is going long again! How meteorologists can rein it in.
Yes, this is a stereotype. The meteorologist is going long, again… and again… and… well you get the picture. The thing is, this really does happen a lot. You are given 2 minutes, but take 2 and a...
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